Why Home Staging?

Why is Home Staging such a good idea?

Here are the top ten reasons to have your home professionally staged:

1.  You Will Make More Money

According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3 percent of the home’s asking price, which generates a return of 8 to 10 percent!

2.   Your House Will Sell Faster Which Equals Less Headache and Stress

A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops.  Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price; and 24 weeks averaged more than 10% less than list price.

3.   The Cost of Staging Doesn’t Cost A Dime

As per feedback from top brokers/real estate office owners we have discovered that in Woodstock NY and surrounding areas, in this current market, the cost of home staging has been providing a 3-4000% return on investment!  Listing agents have accredited this success to staging.  Staged homes have been selling for up to 100K (and more) over list price with multiple offers.

4.   Most Home Sellers Cannot View Their House Objectively

If you can’t see objectively, you can’t “package” effectively.  Have an HSR staging professional get your home into its most advantageous condition for showing.

5.   Your Online Photos Will Stand Out Amongst the Competition

According to a NAR profile of buyers, over 90% of buyers are searching for homes online first before deciding to visit.  Give buyers a reason to drive to your home by having multiple photos of beautifully staged rooms that will stand out among the competition!

6.   Only 10% of Homebuyers Can Visualize the Potential of a Home

That’s why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.

7.   The Longer Your Home is on the Market, the Lower the Price Will Be, so STAGE FIRST!

According to a National Association of Realtors survey, homes that sold after 4 weeks on the market sold for 6% less then ones within the first 4 weeks!  Don’t be in a position where you have to lower your price…have your house staged!

8.   The Money You Make On the Sale of Your Home May Be TAX FREE and the Money You Spend on Staging is Deductible!

Take advantage of a possible tax-free capital gain by getting every dollar possible while getting a possible tax deduction for spending on staging services to improve and sell your home!  (*States may vary, so please consult your accountant)

9.   Leaving Your House in “AS IS” Condition Will Only Help Sell the Competition

Right now the number of homes for sale on the market is at a record high. Competition is stiff and buyers have very high expectations, as well as many choices.  Successful agents know that the key to competing is professional staging because it creates compelling online presentations, drives buyer traffic to the home, and turns prospects into buyers.

10.   You Can Relax

You will have the satisfaction of knowing you have done absolutely everything possible to affect a quick sale of your most valuable commodity and for top dollar!

Here is a helpful video showing specifically how professional home stagers work their magic:

What a Staging Day Looks Like

Why stage a vacant home?

The need to stage a vacant home is even more critical than for a furnished home.  Vacant homes do not show well since only 10% of buyers can visualize the potential of a home.  Furnishing and staging a home will add thousands to what you would have otherwise received.  Here are the top reasons to stage your vacant home.

Why Vacant Home Staging?

And here are statistics for return on investment (ROI) with home staging:

RESA Staging Statistics Report